Held from June 8 to 11 at Qatar Tourism’s headquarters in Doha, participants engaged in immersive workshops based on Forbes Travel Guide’s globally recognised methodology, which encourages hospitality professionals to view every interaction through the eyes of the guest.

The programme explored the principles that define exceptional luxury hospitality, with a focus on emotional connection, personalisation, consistency, and attention to detail. Participants also examined the defining characteristics of effective luxury leadership and the critical role leaders play in shaping team performance, organisational culture, and service delivery standards. Through practical tools, real-world applications, and international best practices, attendees gained valuable insights into fostering accountability, developing high-performing teams, and creating environments where exceptional service can be consistently delivered and sustained.

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