beIN MEDIA GROUP (“beIN”) has renewed its strategic

partnership with SMC Group, which re-appoints the Riyadh based media solutions group as the

exclusive advertising media sales representative for the global media group in 23 markets across

the Middle East and North Africa (MENA) until 2027. The new agreement covers all beIN’s

premium 20+ sports and entertainment channels, including its flagship beIN SPORTS channels.

The renewal of the agreement was signed today during a signing ceremony held at beIN’s MENA

headquarters in Doha, attended by senior executives from both sides.

This partnership is testament to the successful collaboration between beIN and SMC, who have

been working together since 2022 to deliver cutting-edge advertising opportunities for local and

international brands across the region. It also represents a practical model of SMC’s vision for

building long-term strategic relationships based on performance and results, further strengthening

its position within the sports advertising sector.

Commenting on the renewed partnership, Mohammad Al-Subaie, CEO of beIN MENA,

said: “We are pleased to extend our valued partnership with SMC Group, a collaboration that has

become a cornerstone of our commercial success since the historic FIFA World Cup Qatar 2022.

Together, we have delivered innovative and engaging brand experiences that have reached

millions across the region—providing brands with a powerful and differentiated platform for

growth. This renewed agreement not only strengthens our shared commitment to excellence but

also reinforces beIN’s strategic vision to lead in premium sports and entertainment media, both

across the MENA region and on the global stage. We look forward to building on this momentum

and continuing to set new benchmarks in the industry.”

From his end, Mohamed Al-Khereiji, Chairman of SMC Group, said: " We are pleased to

renew our strategic partnership with beIN MEDIA GROUP, reinforcing SMC’s position as the

leading media and advertising powerhouse with the largest advertising inventory in the region.

We greatly value the continued trust that beIN places in us, as this renewal marks the start of a

new chapter focused on greater innovation and impact across the regional media and sports

landscape. This agreement comes at a time when the region is witnessing rapid and positive

growth driven by landmark investments and transformative projects. At SMC, we remain

committed to our vision of delivering solutions powered by the latest digital

technologies—boosting sales performance through tailored value propositions that meet the

evolving needs of our clients and partners, including beIN, the exclusive holder of premier sports

content in the Middle East.

We are also dedicated to building a comprehensive ecosystem that seamlessly integrates

premium content with cutting-edge technology, underpinned by our continued investment in

artificial intelligence. Our goal is clear: to

deliver measurable, sustainable results across both regional and international markets.”

Renewing this partnership with beIN, SMC Group reinforces leadership in integrating media,

sports, and technology within a unified vision that extends beyond traditional advertising. By

leveraging advanced AI-powered advertising solutions and innovative tech platforms, SMC

delivers impactful and targeted brand experiences. Beyond advertising, SMC plays a key role in

driving investment and forging strategic partnerships across sports, media, and entertainment

sectors locally and globally. This commitment supports Saudi Arabia’s ambitions for sustainable

economic growth fueled by innovation and technology, while contributing to the ongoing

development of these industries regionally and globally.

Notably, beIN SPORTS is the exclusive destination for the MENA region’s most comprehensive

and prestigious sports portfolio, featuring UEFA and FIFA competitions—including the FIFA World

Cup—AFC tournaments, the Premier League, La Liga, Ligue 1, AFCON, Formula 1, and a wide

array of other sports ranging from tennis and basketball to martial arts. This global sports content

integrates seamlessly with SMC’s extensive marketing expertise, enabling the delivery of targeted

and effective advertising solutions. Beyond sports, beIN offers a rich entertainment lineup that

includes award-winning films, premium series, children’s programming, culinary shows, and much

more.