Doha, Qatar – March 02, 2025: Sony Middle East and Africa, the leading consumer electronics brand, in partnership with Modern Home, a forefront distributor of technology solutions in Qatar, has officially unveiled its new store at Qatar Duty Free in Hamad International Airport. The state-of-the-art outlet offers travellers a premium shopping experience, showcasing the latest Sony technology and electronic innovations.

Travelers can explore Sony’s latest product lineup, including the newly launched ULT Power Sound series, the award-winning 1000x series, as well as a curated selection of digital imaging products. The store is designed to cater to all customers' needs, for business, travel, or leisure, ensuring that Sony customers and electronics enthusiasts can find exactly what they are looking for.

Jobin Joejoe, Managing Director, Sony Middle East and Africa, said: “We are thrilled to mark our debut at Qatar Duty Free. Travelers can now explore a premium shopping experience and discover a wide range of Sony products designed to meet their needs.”

Commenting on the new opening, Mr. Bader Al-Darwish, Chairman and Managing Director of Modern Home, said: "We are pleased to open this new store at such a strategic location in Hamad International Airport, giving travelers access to the latest Sony innovations in a refined and welcoming space. We are committed to introducing the most advanced and sought-after technology brands to Qatar, ensuring our customers always have access to the best the industry has to offer. This new Sony store is a continuation of that vision, reinforcing our role as a trusted leader in the market."

Sony and Modern Home share a long-standing partnership that dates back more than six decades (since 1964), built on a foundation of mutual trust, respect, and a shared commitment to delivering excellence. The opening of this new store further cements this strong relationship, underpinning their dedication to providing customers with cutting-edge technology and an exceptional retail experience.

With the opening of the Sony store, travelers can expect a seamless and engaging shopping experience—where innovation meets convenience—making it easier than ever to discover the latest in technology.