This Is Qatar - Now
Breaking Now Articles Events Videos Local News Lifestyle Food Business Sports Art & Culture
LIFESTYLE

The Luminous Face of Chopard's Exquisite L'Heure du Diamant Collection, Exclusively at Alfardan Jewellery

Jun 11, 2025

Alfardan Jewellery Doha, Qatar - June, 2025 - In a dazzling confluence of artistry and elegance, Alfardan Jewellery, the esteemed regional partner for Chopard, unveils its latest campaign for the L'Heure du Diamant collection, fronted by the extraordinary

This collaboration showcases the alchemy that occurs when Chopard's peerless craftsmanship meets Dana's innate grace and sophisticated artistic vision. Alfardan Jewellery is proud to present a selection of timepieces from Chopard's L'Heure du Diamant collection curated specifically for Qatar. The recently completed campaign captures Dana adorned with the L'Heure du Diamant collection's resplendent timepieces and jewellery. Her natural poise and deeply refined aesthetic effortlessly embody the spirit of these creations, celebrating the diamond's unparalleled brilliance and the meticulous artistry of Chopard's master artisans. Since its founding in 1860, Chopard has been renowned for its unwavering commitment to haute horlogerie and joaillerie - a history steeped in Swiss precision and ethical sourcing. The L'Heure du Diamant collection showcases pieces where exquisite diamonds are meticulously hand-set to unleash their inherent fire and captivating allure. A hallmark is the diamond halo technique, framing the dial or central gem with a luminous diamond crown, enhancing brilliance and symmetry. This includes a unique Chopard design of index, an adaptation of the signature crown-setting technique where the diamond is held like a crown. Floral and organic motifs further embody femininity and grace, resonating with Middle Eastern preferences. Some models feature artistic dial finishing with mother-of-pearl or natural stones, while their unmatched versatility allows styling f...

Read More

TIQ Shows

More videos