ELAN Media Launches InMotion 2.0: Redefining OOH Advertising with Real-Time Data and Dynamic Planning
Apr 30, 2025
Audience Measurement Platform Redefines Campaign Design, Targeting and Optimization
LIFESTYLE
ELAN Media, Qatar’s leading media company, has opened a new chapter in audience intelligence with the launch of InMotion 2.0, an enhanced out-of-home (OOH) audience measurement platform. The advanced platform was launched in a special event at Novo Cinemas, The Pearl, in front of an exclusive audience of existing and potential clients, partners, and industry leaders.
Originally introduced in 2022 through a pioneering partnership with telecoms giant Ooredoo and data intelligence company Kido Dynamics, InMotion has already set a new standard in the region’s OOH analytics space. Now, InMotion 2.0 builds on that foundation with powerful new features designed to give advertisers unmatched clarity, control, and confidence in their campaign planning. Read More
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